Thursday 13 February 2014

Final Essay - Alessandro Mendini & Gerrit Rietveld

Mariana Spiteri – Essay
Designers: Alessandro Mendini (Pop design movement)
                     Gerrit Rietveld (De stijl)






Although the De Stijl movement was not the renowned development that cubism or surrealism turned out to be, it nevertheless carried quite an influence into the art world and the design of architectural workings. Despite a fairly fleeting exposure, the De Stijl group could possibly be considered the most important contribution made by the Netherlands towards the development of modern art.





Design in Italy from the 1950s to the 1990s was integral in setting the foundation for Italian Design today. The work of Alessandro Mendini established a level of thought that has been passed on to the next generation of designers. One of Medini’s greatest contributions to Italian Design is the idea of collaborating with other designers. This allows for a discourse to develop based on shared ideas from different cultural backgrounds. This discourse of knowledge, as well, is something that Mendini strives for in his work. As an intellectual, the theories and ideas of Alessandro Mendini helped define the level of quality in Italian Design, and the importance of knowledge in creating thought provoking, emotional works that reflect their cultural context.
 


The value of knowledge is immeasurable, and having the ability to share knowledge with others is an opportunity that is often taken for granted. It is this opportunity that fuels Alessandro Mendini’s work and his ideas that lead to the theories of Italian Radical Design in Milan during the 1960s.



Focusing on the humanistic side of design and not on mass production, Mendini and other theorists of the time, such as Ettore Sottsass, drew from intellectual ideas as inspiration for their work. Mendini’s attitude of being “more interested in humanity than naturalness” allowed him to produce works that were focused on the specific context in which he was part of (Mendini, 2005).

 Design: 1978

Production: since 1978

Manufacturer: Studio Alchimia, Milan

Size: 107 x 105 x 94; seat height 35 cms

Material: painted wood, painted upholstery








Few objects seen to sum up a moment in design history more effectively than Gerrit Rieveld’s Red Blue chair. With a plywood seat and back that look like free-floating planes, and a framework of uprights and horizontals, its is widely regarded as an icon of de stijl (the sytle), the avant-garde art and design movement that brought Modernism to the Netherlands in the aftermath of world war 1 – at a time when people were looking forward to rebuilding a new Europe.


The chair’s geometry and primary colours epitomize the pure, harmonious forms advocated by de stijl’s followers and reflect the work of the group’s most famous painter, Piet Mondrain. The original chair, however, was made from unstained wood and the colours were only applied later, probably in the early 1920s. In breaking away from past styles, Rietveld had created a pared-down and totally unfamiliar chair, yet he also regarded it as a practical design. He made it from standard cuts of timber and hoped that it would eventually be mass-produced, but the chair was never produced on a large scale. Some people found its stark lines uncompromising; others complained that the flat wooden seat was simply not comfortable. When Rietveld was told this, he did not disagree, but simply stated, “It’s not really a chair: it’s a manifesto”.
 As s plea for a fresh way of looking at  furniture design, it is still eloquent.

Referneces: 

 De stijl - http://www.terraingallery.org/Anthony-Romeo-Chair.html

http://www.archdaily.com/tag/gerrit-rietveld/

http://www.designmuseum.de/en/exhibitions/detailseiten/detailseiten/gerritrietveld.html

Pop Design-  http://www.ateliermendini.it/

http://www.design-museum.de/en/collection/100-masterpieces/detailseiten/poltrona-di-proust-alessandro-mendini.html

http://www.wmagazine.com/culture/art-and-design/2010/09/alessandro_mendini

Presentation - Pop Design

In our final presentation we had to join in groups and choose a design style or movement to present to the class. We had to talk about past inspirations which the movement drew on as well as the inspirations of the time such as art movements which were dominant at the same time. Along with what was going on in the culture and society and in what context it fits with design.









































Final Chart

Final Chart 



Basically this is how my visual chart turned out. We had to do this in an A2 format and basically I added all these pictures with no text, as i said previously in one of my blogs because of the fact that I wanted to communicate visually as possibly as I can.

Chart: Post Modernsim (1978...)

For my 5th and final movement I will be showing you:

Post Modernism (1978..) 






Graphic Design


(God save the Queen by Sex Pistols, Album cover by James Reid)




Architecture 


Product Design


Alessi, Orange squeezer 


Alessi, Tea Kettle 


Ball Chair 

Technology 


Winnipeg, Canada

Fashion 


All about style & subversion: a V&A 2011 exhibit


Elyssa Dimant, New York fashion historian and writer, recently released “Minimalism and Fashion: reduction in the postmodern era”


References: 

 Stop Making Sense - 'Postmodernism : Style and Subversion' | Art News and Events | Rise Art.
 [ONLINE] Available at: http://www.riseart.com/article/2011-10-17-stop-making-sense-postmodernism-style-and-subversion.
 [Accessed 10 February 2014].

The Return of 1980s Postmodern Design | Mirror80.
 [ONLINE] Available at: http://mirror80.com/2012/01/the-return-of-1980s-postmodern-design/. 
[Accessed 10 February 2014].

Postmodernism: WTF?. 
[ONLINE] Available at: http://peter.bourgon.org/postmodernism/#/step-1. 
[Accessed 10 February 2014].

 Fashion Backward: Postmodernism - Miista
[ONLINE] Available at: http://miista.com/fashion-backward-postmodernism/. 
[Accessed 10 February 2014].

“MINIMALISM AND FASHION: REDUCTION IN THE POSTMODERN ERA”, A BOOK BY ELYSSA DIMANT | FBF. 
[ONLINE] Available at: http://fashionbeyondfashion.wordpress.com/2010/11/22/%E2%80%9Cminimalism-and-fashion-reduction-in-the-postmodern-era%E2%80%9D-a-book-by-elyssa-dimant/. 
[Accessed 10 February 2014].

 Robert L. Peters » 1960s Braun foretells Apple’s future?. 
[ONLINE] Available at: http://www.robertlpeters.com/news/1960s-braun-foretells-apples-future/. [Accessed 10 February 2014].

Chart: High Tech (1972-1985)

For my forth movement I opt to chose a movement which in my opinion went along with what was going at that time and this is:

High Tech Movement (1972-1985) 


Armstrong’s Moon landing, 1969





Japanese sci-fi art, Pater Sato magazine cover

Retro Japanese scifi art --

Hitoshi Ikematsu book jacket illustration, 1984








Renzo Piano 


Georges Pompidou Centre, Paris


Buckmister Fuller 


R. Buckminster Fuller, US Pavillion für die Weltausstellung in Montreal, 1967, Courtesy, The Estate of R. Buckminster Fuller.


References: 

Space Week: Armstrong's Moon landing speech rewritten | COSMOS magazine.
 [ONLINE] Available at: http://www.cosmosmagazine.com/news/armstrongs-moon-landing-speech-rewritten/. 
[Accessed 10 February 2014].

Japanese sci-fi art (1972-1985) ~ Pink Tentacle. 
[ONLINE] Available at: http://pinktentacle.com/2011/03/japanese-sci-fi-art-1972-1985/.
 [Accessed 10 February 2014].

Sottsass, Ettore . 
[ONLINE] Available at: http://theredlist.fr/wiki-2-18-392-1335-1367-1370-view-italian-design-6-profile-sottsass-ettore-1.html#photo. 
[Accessed 10 February 2014].

 Renzo piano, shard architect, georges pompidou centre architect renzo piano, architect padre pio pilgrimage church, new york times building renzo piano designer.
 [ONLINE] Available at: http://www.understandingitaly.com/people/piano.html.
 [Accessed 10 February 2014].

 architecturebuckminsterfuller.
 [ONLINE] Available at: http://arttattler.com/architecturebuckminsterfuller.html. 
[Accessed 10 February 2014].