Streamlining
Characteristics
- Aerodynamic
- Rounded edges
- Teardrop shapes
One of the most striking and pivotal movements in modern design was the Streamlining movement which occurred in the early 20th century, from 1930 - 1950. Much different than that of International Style's functionalism, streamlining designs were characteristically of one sleek, seamless body.
Streamlined design originated when the demand for transportation was booming - with the rise of personal vehicles, railroads, and air transportation - and the shapes this design imposed on these products gave them the appearance of going fast. "Speed" meant modern in the 40's (and still does) with the advent of airplanes and faster, cheaper cars.
Streamlined design even became such a perceived part of modern design that it moved from products in which it was part of the functionality of the product (cars, planes) to being used in other products (fans, chairs) which did not need to be streamlined to improve functionality but were simply stylized in this fashion to imply that it is a "modern" product, worthy of a wealthy, modern American in the 40's and 50's
Greyhound bus station which exhibits some streamlining elements - the buses themselves do as well.
A streamlined toaster
Designed in the early beginnings of the streamlining era,
this car is a perfect example of streamlining design.
Loewy Sharpener, 1942.
Ice cream scoop, 1935.
References: Streamlined Design - YouTube. 2014. Streamlined Design - YouTube.
[ONLINE] Available at: http://www.youtube.com/watch?v=uTyTb1Ejzvs.
[Accessed 01 February 2014].
Lesson 5 – Shape The Vessel | Total ImmersionTotal Immersion.
[ONLINE] Available at: http://totalimmersion.net/blog/total-immersion-streamline/. [Accessed 01 February 2014].
The Streamline Era: A Personal View Budd Steinhilber, FIDSA | Industrial Design History. [ONLINE] Available at: http://www.industrialdesignhistory.com/node/1022.
[Accessed 01 February 2014].
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